The Priomha Group, a hedge fund focused on sports betting in football, golf, horse racing and tennis, was founded by our guest this episode – Brendan Poots.
Set up in Melbourne, Australia in 2010, Priomha has recently expanded with a second location in Gibraltar. Up to the release of this episode and from inception Priomha’s Cloney fund has returned just over 220%.
Prepare to gain deep insight to how Brendan runs his company – how he enlists new investors, controls risks and minimizes volatility, and how the fund makes money trading sports games.
What’s Covered in This Interview:
- Brendan’s early experiences with the joys of “punting,” and how he became a professional at it through an investment banking and cricket career.
- How Priomha became a steady operation, what it takes to run a hedge fund centered on sports betting within compliance limitations, and the business of expanding through the Gibraltar office.
- Why sports betting is an appealing asset class for investors, as well as the primary risks and benefits of not being tied to financial markets.
- The measures that Brendan takes to manage risk and minimize the volatility of returns; plus how he calculates performance (in addition to counting the bottom line).
- Brendan explains the normal process of validating betting strategies, the role of discretion in decision making, and whether deep knowledge of the sport in question is even necessary.
Links and Resources:
- Priomha.com
- Follow @Brendan_Poots on Twitter
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